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Performadog & iPurr Ethical Recipes

Ethical Recipes 

The combination of high quality, sympathetic ingredients in the correct proportions to create a specific nutrient profile is both an ethical and effective method of feeding your pet.

All too often we see pet foods containing ingredients that may include the correct nutrients, but these nutrients are often present in the food in an indigestible form.

This leads to a distortion of the microbiome which in turn creates imbalances in blood nutrient levels, an increase in stool production, and a general lowering of health and well-being.

Should you require additional information or would like to comment on any of the above, please email us at info@performadog.com.au or info@ipurrcatfood.com.au.

Bill Wiadowski – Nutritionist 

Watch Bill discuss and answer questions on Pet Nutrition on our YouTube Channel. 

Our Guarantee

​What you choose to feed your cherished pet is one of the most important decisions you can make. We are dedicated to upholding the highest standards of nutritional integrity and food safety, and it’s why we make every Performadog Premium Performance bag in Australia, using some of the best manufacturing systems in the world. To assure our quality, our factory, ingredients, processes and foods meet the strictest standards, and our ingredient suppliers are approved and audited.

Our Production and Quality Assurance Teams apply strict and rigorous standards.

At all stages of production and preparation, we utilise both Good Manufacturing Principals — a worldwide system for the control and management of manufacturing and quality testing of foods, and Hazard Analysis and Critical Control Point Analysis (HACCP) — an internationally recognised and systematic preventive approach to food safety. Our fresh regional ingredients truly meet the AAFCO definition for ‘fresh” and standards.

Our quality management systems extend well beyond our factory going forward to our distributor partners and back to our ingredient suppliers, who we know and trust. All meat ingredients are approved by the Australia Government and produced exclusively from animals classified ‘fit for human consumption.’

Our fresh meats are produced within our region in dedicated, approved human grade facilities.

Our Promise Is Simple

To supply the very best dog and cat food, made with the highest standards to enhance health, longevity and the prevention of disease.

To Order Your Ultra Premium Pet Food Please Visit Our Online Store.

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