Bill is an animal nutritionist with a lifetime of experience in Pet and Performance animal nutrition. Bill’s passion for quality food has led to the understanding and development of nutritional strategies that not only meet the functional nutritional requirements of animals but the genetic, nutritional needs as well.
Combining the science of functional nutrition with the science of nutrient ramping has resulted in food that enhances the life, performance and well being of dogs and cats. As a pioneer in this field, he has travelled widely, both within Australia and internationally, to speak and advise on the ethical feeding of dogs and other species.
While having been involved in designing and manufacturing diets for domestic dogs and cats since 1986, Bill has in recent years concentrated his efforts on applying these techniques to the development of a range of superior pet food formulations to improve the quality of life and health of our companion animals. As a result of this extensive testing and research, over 100,000 pet owners now feed their pets daily with the ultra-premium food he produces, and this work has culminated in the release of the Performadog and iPurr range of food products to the global market. All our food are carefully designed to not only satisfy the fussiest pet but to promote the ethical nutritional treatment of common problems afflicting domestic pets, regardless of their breed, sex or age.
So, sit back, relax and enjoy Bill’s wealth of experience and knowledge as an animal nutritionist!
What you choose to feed your cherished pet is one of the most important decisions you can make. We are dedicated to upholding the highest standards of nutritional integrity and food safety, and it’s why we make every Performadog Premium Performance bag in Australia, using some of the best manufacturing systems in the world. To assure our quality, our factory, ingredients, processes and foods meet the strictest standards, and our ingredient suppliers are approved and audited by the Australian Government Department of Agriculture.
Our Production and Quality Assurance Teams apply strict and rigorous standards
At all stages of production and preparation, we utilise both Good Manufacturing Principals — a worldwide system for the control and management of manufacturing and quality testing of foods, and Hazard Analysis and Critical Control Point Analysis (HACCP) — an internationally recognised and systematic preventive approach to food safety. Our fresh regional ingredients truly meet the AAFCO definition for ‘fresh” and standards.
Our quality management systems extend well beyond our factory going forward to our distributor partners and back to our ingredient suppliers, who we know and trust. All meat ingredients are approved by the Australia Government and produced exclusively from animals classified ‘fit for human consumption.’
Our fresh meats are produced within our region in dedicated, approved human grade facilities.
In an effort to educate ‘you’ our customers on the complexities of nutrition and the process by which our food is made, we have compiled an information package approximately 40 videos that answers frequently asked questions regarding the pet food manufacturing industry, general care, feeding and well-being of your pet.
Should you have further questions stemming from any of the subjects covered in this series, please contact us, and we will be happy to provide additional information. Similarly, should you require information on any issue relating to the well-being of your companion that is not covered in this video series, please email us the questions you have, and we will post additional video material on our YouTube Channel to cover your subject of interest.
You can visit our YouTube channel directly to browse as you please or you can view each video directly via specific questions below.
We hope you enjoy your experience!