Proudly Australian Made and Australian Owned

0418 348 804

Proudly Australian Made and Australian Owned

Shipped To Your Door Australia Wide


“Our Fresh Regional Ingredients Genuinely Meets The AAFCO Definition For ‘Fresh.”

Our Guarantee

What you choose to feed your cherished pet is one of the most important decisions you can make.

We are dedicated to upholding the highest standards of nutritional integrity and food safety, and this is why we make every Performadog and iPurr Ultra Premium bag in Australia, utilising proven food technologies designed by our nutritionist Bill Wiadrowski.

Our Promise Is Simple

If you or your pet are dissatisfied with our premium foods, return the original package and unused portion to where you made the original purchase with your receipt for a full refund. The bag is required to have over 80 % of its content remaining.

To assure our quality, our factory, ingredients, processes and foods meet the strictest standards, our ingredient suppliers are approved and audited.

Our Production and Quality Assurance Teams Apply Strict And Rigorous Standards

At all stages of production and preparation, we utilise both Good Manufacturing Principals — a worldwide system for the control and management of manufacturing and quality testing of foods, and Hazard Analysis and Critical Control Point Analysis (HACCP) — an internationally recognised and systematic preventive approach to food safety.

Our quality management systems extend well beyond our factory going forward to our distributor partners and back to our ingredient suppliers, who we know and trust. All meat ingredients are approved by the Australia Government and produced exclusively from animals classified ‘fit for human consumption.’

Our fresh meats, including chicken, Lamb and Fish, are produced within our region in dedicated, approved human grade facilities.

Listen to Bill on Our YouTube Channel Answering Questions You Have Asked

Our channel is intended to answer all question that our customers ask so that you become well informed on nutrition, the pet food market and the manufacturing process.

Should you have any further questions that you would like answered, please feel free to email us and we will respond to them on video, upload them to our YouTube channel and then notify you.

Please remember to like, subscribe and click the notification bell on our YouTube channel so that you are always kept up to date with the latest information.

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