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Iron

Haemoglobin represents about two-thirds of the body’s iron. If dogs and cats don’t have enough iron, their body can’t make enough healthy oxygen-carrying red blood cells. A lack of red blood cells is called iron deficiency anaemia. Without healthy red blood cells, their body can’t get enough oxygen.

Why Does The Body Need Iron?

Iron is an essential mineral. “The primary reason is that it helps to transport oxygen throughout the body.

Iron is an essential component of haemoglobin, the substance in red blood cells that carries oxygen from the lungs to transport it throughout the body. Haemoglobin represents about two-thirds of the body’s iron. If the body doesn’t have enough iron, it can’t make enough healthy oxygen-carrying red blood cells. A lack of red blood cells is called iron deficiency anaemia.

Without healthy red blood cells, the body can’t get enough oxygen. If your dog is not getting sufficient oxygen in the body, it will begin to become fatigued. That exhaustion can affect everything from its brain function to its immune system’s ability to fight off infections. If your breeding females become pregnant and have a severe iron deficiency, it may increase your puppies risk of being born too early, or smaller than normal.

Iron is also necessary to maintain healthy cells, skin, hair, and nails.

Our Guarantee

​What you choose to feed your cherished pet is one of the most important decisions you can make. We are dedicated to upholding the highest standards of nutritional integrity and food safety, and it’s why we make every Performadog Premium Performance bag in Australia, using some of the best manufacturing systems in the world. To assure our quality, our factory, ingredients, processes and foods meet the strictest standards, and our ingredient suppliers are approved and audited by the Australian Government Department of Agriculture.

Our Production and Quality Assurance Teams apply strict and rigorous standards.

At all stages of production and preparation, we utilise both Good Manufacturing Principals — a worldwide system for the control and management of manufacturing and quality testing of foods, and Hazard Analysis and Critical Control Point Analysis (HACCP) — an internationally recognised and systematic preventive approach to food safety. Our fresh regional ingredients truly meet the AAFCO definition for ‘fresh” and standards.

Our quality management systems extend well beyond our factory going forward to our distributor partners and back to our ingredient suppliers, who we know and trust. All meat ingredients are approved by the Australia Government and produced exclusively from animals classified ‘fit for human consumption.’

Our fresh meats are produced within our region in dedicated, approved human grade facilities.

Our Promise Is Simple

To supply the very best dog and cat food, made with the highest standards to enhance health, longevity and the prevention of disease.

To Order Your Ultra Premium Pet Food Please Visit Our Online Store.

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