Having been professionally involved in breeding and training dogs since 1980 and working with thousands of first-time dog owners, we have encountered every dysfunctional behaviour possible. Although many dogs arrive with a lack of desire to work or an inability to maintain desire, this lack of motivation may not solely be related to genetic aptitude but can also be attributed to general health, fitness, and well-being.

Our aim on this website is to provide you with holistic solutions to excellent nutrition and physical and emotional health for your pets.

We have always approached life creatively and innovatively with a mindset that says, “There is a better way; it is just that we haven’t discovered it yet”. This attitude and way of being have shaped our personal lives and all other associated aspects. For example, we have always felt that animal learning was way more profound than had been previously portrayed to us and that whoever we turned to had a version of the truth, their truth, yet not much of it was supported by science. Much of the information was based on mirroring and merely getting a result with little thought about the animal’s physical and emotional well-being.

Our nature is to question why things work and why they don’t. Hence, the first book, ‘How To Achieve Precision Tracking With Your Dog,’ was written. This book has naturally propelled us into the second and third books, ‘How To Achieve Precision Obedience With Your Dog’ and finally, a book or, better put, an in-depth discussion on ‘Helping Dogs Thrive’.

As a result of our long involvement with dogs, we realised that their limitations were based on more than their genetic potential. Their environment had an almost equal impact on whether they thrived. Their environment includes how they are housed, how they are emotionally cared for, and most importantly, what they are being fed, which impacts their nutritional intake.

Nutrition is the foundation for general well-being. It promotes how we feel and function physically and emotionally. It determines whether we get sick or remain healthy and how long we remain that way. Longevity has been a man’s never-ending quest. It’s not until we or someone we love becomes ill that we begin to question our mortality, and only then do we begin to examine our health.

Not many of us consider these things in our youth and only consider them when confronted with the realities determined by neglect or age. This never-ending questioning of why things work and why they don’t has plagued us for a lifetime, and we believe for a good reason. Please visit Our Story if you wish to know more. 

We hope you enjoy our website. Should you have any questions stemming from your inquiry here, please feel free to contact us. You can listen to our nutritionist speak on our YouTube channel. Should you have further questions for Bill, please forward them at your convenience. 

Our Guarantee

What you choose to feed your cherished pet is one of the most important decisions you can make. We are dedicated to upholding the highest standards of nutritional integrity and food safety, and it’s why we make every Performadog Premium Performance bag in Australia using some of the best manufacturing systems in the world. To ensure our quality, our factory, ingredients, processes, and foods meet the strictest standards, and our ingredient suppliers are approved and audited.

Our Production and Quality Assurance Teams apply strict standards.

At all production and preparation stages, we utilise Good Manufacturing Principles—a worldwide system for the control and management of food manufacturing and quality testing—and Hazard Analysis and Critical Control Point Analysis (HACCP)—an internationally recognised and systematic preventive approach to food safety. Our fresh regional ingredients meet the AAFCO definition for ‘fresh’ and standards.

Our quality management systems extend well beyond our factory to our distributor partners and back to our ingredient suppliers, whom we know and trust. All meat ingredients are approved by the Australian government and produced exclusively from animals classified as ‘fit for human consumption.’

Our fresh meats are produced within our region in dedicated, approved human-grade facilities.