Where It All Began

Please feel free and read about our history in the creation of the Performadog and iPurr Ultra Premium Pet Foods, describing how and why our life events have culminated into producing nutritionally dense and ethically made Pet Food that genuinely enhances your pets physical and emotional states.

Join our Performadog Facebook Page, You-Tube Channel and meet the vast growing Australian Pet Health Care movement.

A Quick Overview Of This Website

Directors and Founders

  • Breeders of Dobermanns, German Shepherd and dog trainers since 1980.
  • Fascinated by human and canine behaviour.
  • Fascinated about the role played by nutrition and genetics on behaviour, performance, general health and longevity.
  • Dog Training and Nutrition Seminars.

I have been professionally involved in the breeding and training of dogs since 1980 and have been fortunate to work with thousands of first-time dog owners through to the most demanding Law Enforcement Canines and Championship competitors. I have always approached life creatively and innovatively with a mindset that says;

“There must be a better way, and it is that we haven’t discovered it yet”.

This attitude and way of being have not only shaped my personal life, but it has also shaped many other aspects associated with it. I have always felt that animal learning was way more profound than had been previously portrayed to me and that whomever I turned to for help had their version of the truth, yet not much of it seemed to be supported by science. Vast amounts of the information were based on mirroring and aimed at getting a result without much thought about the animals physical and emotional well-being.

My nature is to question why things work and equally, why they don’t. Hence the writing of my first book on teaching a dog to track, called, How To Achieve Precision Tracking With Your Dog’. This book has propelled me into my second and third books, ‘How To Achieve Precision Obedience With Your Dog’ and finally a book or ‘instincts, learning and drive satisfaction’ or perhaps a better way of putting it, ‘Helping Dogs Thrive’.

As a result of my 38 years of canine involvement, I realised that a dogs limitation wasn’t only based on its genetic potential. Their environment had an almost equal impact on whether they thrived. It includes how they are housed, how they are emotionally cared for and most importantly, their nutritional intake.

Nutrition is the foundation for general well-being. It aids and promotes how we feel, function physically and emotionally. It determines whether we become ill or remain healthy and how long we remain that way. Longevity has been humanities never-ending quest, and it’s not until someone we love develops and illness that we begin to question our health and mortality.

It turns out that not many of us consider these essential aspects in our youth, we only consider them when we are confronted with unfortunate realities, ultimately determined by age or neglect.

This never-ending questioning of why things work and why they don’t have plagued me for a lifetime, and I believe for a good reason.

  • Have you ever wondered if things happen for a reason?
  • Have you ever met like-minded people that have led a parallel life?

It is uncanny that others across the other side of the world can think similarly and have chosen practically identical paths. Tonia, my wife, is one of those people. To my surprise, we think very much alike, we have the same values, and remarkably, we enjoy the same beliefs with regards to mental and physical health. We do our utmost to encourage our family members to eat nutritionally dense food to promote good health and longevity. I guess the truth is that we aim to thoroughly enjoy what time we have left in our lives’ and spend it with like-minded people we love.

Our physical and emotional health is most important to us, so you can imagine that we feel the same way about the physical and emotional health of our friends, animals we breed, train and own.

In early 2018 serendipity delivered us Australia’s leading nutritionist ‘Bill Wiadrowski’. A scientist who genuinely loves and cares about all animals. With like-minded views and laser-focused vision, we have developed a synergistic relationship to serve our customers and their pets.

This synergistic relationship was the catalyst to produce the most nutritious Pet Food possible.

Performadog was initially designed for a boutique market. Primarily for all the wonderful people and dogs, we know. They range from people that own our puppies and the dog training community we meet daily. Since 2015 we have been patiently testing and measuring Performadog’s impact on overall Pet health outcomes. Continuous improvement and development steered by the latest breakthroughs in health sciences further developed by ‘Bill’ have helped improve the Performadog Ultra Premium food brand with the addition of Cat Food called ‘iPurr Ultra Premium Cat Food’.

Over the past three years, we have been patiently testing and measuring our customers feedback to help modify our food with the necessary adjustments to deliver the very best premium foods and….we believe we have done it.

We now have a complete selection of Ultra Premium Foods for the Australian Pet Food Market. Our food is ethically made, sympathetic to pets nutritional requirements, assisting microbiome support, overall health and well-being.

“Our one true belief is that ethically produced food using pure and clean, raw locally sourced Australian ingredients backed by Science, makes ‘Performadog’ and ‘iPurr’ the ultimate pet food.

All our natural ingredients are carefully selected and researched for their actual biological value, purity and potency to ensure that our pets receive the full benefit of all vital nutrients to a cellular level.

97.2% of our ingredients are sourced in Australia, and the remaining 2.8% are sourced from leading European suppliers.

We call this ‘Nutritional Integrity.’

Bill is an animal nutritionist with over 50 years’ experience in pet and performance animal nutrition. Bill’s passion for nutrition has led to the understanding and development of the science of ‘Nutrient Ramping’ from which he has been able to develop many nutritional strategies to enhance the lives and well-being of dogs and cats.

Although food is the foundation of a long and healthy life, other lifestyle choices that are equally essential, and we would love for you to come into our world of health promotion as we see it not only for ourselves but similarly for our pets.

Choices that need to be made on behalf of our dogs by us, their carers. Here at Performadog and iPurr, we have developed a plan that will optimise your dog’s health and we didn’t want to stop there so we have also provided information that may also help you their carers. Together you can both benefit from this life chaining plan.

The foundation of excellent health is nutrition, but it turns out that there are other essential aspects of health that are required to be implemented if you and your dog are going to thrive.

Five things that you can do to improve 'you' and your 'pets' health in ways you never thought possible.

Purple Anthocyanins

We believe in eating the very best foods possible, that includes providing our pets with the same opportunities and that is why we have combined the most powerful ‘Purple Anthocyanins’ derived from pure ‘Purple Carrots’ blended with ‘Pre and Probiotics’.

Did you know that Purple Carrots were the original carrots and that the Dutch modified them into the orange carrot? At that time, the Dutch were primarily known as carrot farmers. They grew carrots in the traditional hues of purple, yellow, and white. In the 17th century, a strain of carrot was developed that contained higher amounts of beta carotene, which became the first orange carrot.

So, what’s so special about purple carrots?

They are full of antioxidants called ‘Anthocyanins’, and they have made headlines because they are scientifically linked to a range of health benefits that deliver the maximum number of nutrients with minimum calories. Humans and animals can share several common foods that are nutritionally dense and pack a lot of health benefits into a serving. These nutrient-rich foods help people, and their pets fight disease, boost energy and maintain good health in general. Initially, we were seeking to add purple carrot Anthocyanin into our pet food. However, it proved cost prohibitive and detrimental to the integrity of the Anthocyanins.

Instead, we decided to combine pure human Purple Carrot Powder with Pre and Probiotics to further assist the microbiome and immune system of our beloved pets as an additive.

The Science Is In And Purple Carrots Work And We Have Loaded Them With Pre And Pro-Biotics.

Should you wish to further boost our premium foods with our 100% pure human grade, Purple Carrot Powder packed with the highest potency of Anthocyanins and Pre and Probiotics to compliment your pets eating regime.

Order ‘Purple Boost’

This combination of immune stimulant and microbiome support is made up of 100% Pure Purple Carrot Powder with added Pre and Probiotics, increasing the nutritional density profile, providing healthier outcomes for your beloved pets.

For further information, please visit the Purple Carrot Science Journal.

How to Prepare your pets food video coming soon!

Our modern health environment is filled with diet regimes that are not only difficult to stick too but are contradictory.

  • Breakfast is the most important meal of the day!
  • Protein only diet is the way to lose weight and remain healthy!
  • Carbohydrate diets are the way of the future and provide the daily energy your body requires!

The list is endless, steering us into directions that are proving to be disastrous under scientific scrutiny. This is evident by the very fact that not many people can agree on which diet is the correct one. Despite all the antics and marketing claims, we can’t go past what the latest cutting edge science shows.

How Did Eating Become So Complicated?

Most of us just want to feel good, look good and live a long and happy life. You would think by now that there would be a consensus of what our eating habits should look like, but we are faced with countless trains of thought on the topic of nutrition and healthy eating.

Did You Know That There Are Over 50,000 Books On The ‘Diet’ Topic?

Surely there is a simple way that we should be fuelling our bodies and that of our pets that is most suitable for its design. Our original food environment long ago could not have been anything like our current food environment. Agriculture didn’t exist for a long time, and any of the fruits and vegetables would not have been similar as we would not have cultivated them to our liking.

The interesting thing to note is that the environment would have chosen our diet rather than the other way round and that would have meant we had to eat what was available or we would not have survived. Our bodies would not only have adapted to the macro and micro-nutrients available but also to how often food was available.

There must have been an alternative to what we have been conditioned, too, perhaps there is a natural frequency of eating that promotes health and longevity.

Where Do We Start?

The logic is that the more food we consume, more nutriment would make you healthier and live longer.

So What Do We Know About Longevity?

So other than exercise, the word super-food might come into mind. Maybe more omega 3 and 6, more fruits or drink less alcohol may make us live longer.

Many things that can contribute to longevity, but there is one thing that has been accepted by science that you can use to increase longevity consistently. Whether a mouse, a monkey, rat, cat or dog research shows that calorie reduction will almost always increase longevity in animals.

On average, a 30% reduction in calorie produces are a 30% increase in life span.

Let’s Begin From This Point

As a child, I was always told to have three meals, breakfast, lunch and dinner with the instilled belief that we need three meals a day to gain all the necessary nutrition. Well, it turns out that this notion seemed to be invented out of culture rather than biological need. Like anything we are told as factual we cling to it and why wouldn’t we, it is the truth, or is it?

Conventional Wisdom

The common misconception is that stable blood glucose is necessary for survival, which would biologically justify three meals a day. But regularly consuming carbohydrates to maintain blood sugar levels is not only unnecessary but can be detrimental and a viciously addictive cycle. After you eat carbohydrates, bread, pasta or biscuits, glucose enters the bloodstream and insulin is instantly secreted to distribute the glucose properly, via an insulin receptor glucose enters the cell to produce energy. This can only happen at a certain rate, so to avoid overloading the cell with glucose or have glucose sit in the bloodstream, 70 grams can be stored in the liver and 200 grams in the muscle. With your first meal being breakfast, you quickly store all the glucose you can store. Any excess has to be stored in your body fat. As well as storing it as energy your body stores it in your body fat because your body fat cells have less complicated machinery as the other cells. Too much glucose can bind to proteins and muck up the machinery of the cells in a harmful inflammatory process call glycation.

It’s Like Pouring Maple Syrup Into Your Car Engine

The problem here is that if your energy levels start to wain, you can’t tap the energy reserves out of your stored body fat because the hormone that does that ‘hormone sensitive lipase’ is sensitive to insulin. Insulin will not allow you to tap body fat for energy. If you have elevated serum and you need energy, you are going to get very hungry and will need to increase your blood sugar short term with a snack.

This is why following the prescribed three meals a day will have you stuck in a negative loop wanting to eat every time your blood sugar level drops.

Three meals a day will feel essential.

If you stop eating glucose for about 10 to 12 hours, your glucose levels will deplete, and your body will start breaking down fat so that the liver can begin producing some ‘Ketone’ bodies. ‘Ketone’ bodies produce energies for your cells through similar pathways as glucose but are much more stable, efficient and don’t cause the above complications.

The Benefits Of Fasting

The concept of fasting and its health benefits have been around for a while, ‘Plato’ fasted for greater mental and physical efficiency.

To put simply an incredibly complex process ‘ageing’ in essence is the result of cumulative oxidative damage to your DNA. Professor of genetics Dr David Sinclair found that not eating stimulates proteins called the ‘certuens’. These are responsible for DNA repair and have been identified as the key factor in longevity. Dr Matt Mattson, a Professor of Neuroscience at John Hopkins University, showed how fasting promotes new neurons in the brain. In particular, fasting stimulates the production of neurotrophic growth factors, and this explains why fasting has been linked to the prevention of neuro-degenerative diseases like Parkinson’s and Alzheimer’s.

This information excited Tonia and me, and after tremendous investigation, the research is in about intermittent fasting. It turns out that by not eating for 16 hours of the day you give your body the time to deplete glycogen stores and start burning fat as well as reaping the above benefits by allowing the body to dip into Ketosis. We recommend that you do your research on fasting and watch a video produced by Dr Mosley on a TV series called “Trust me, I am a doctor”.

Dr Mosley wrote a book called the 5:2 Diet, which is easy to uphold and produces some incredible results. It turns out that fasting also stabilises an important hormone called i-GF1. There are only two ways to reduce your i-GF1 factor.

Dogs Fasting

Dog are mammals, and therefore, their bodily functions operate similarly to ours. All you need to remember is to allow 16 hours of daily fasting to help regulate their i-GF-1 Factor. I train my dog twice per day, and as a consequence, I split its daily food rations into two separate feeding and or training events. As a result, I strategically train and therefore reward my dog during an eight-hour window. This is the only opportunity my dog gets to eat and the rest of the time falls within the 16 hrs of fasting.

In this way, I align my dog’s feeding and working habits with our eight-hour eating habits.

Personal Fasting

Please research the type of fasting intervals that suits your lifestyle. We do our very best to consume quality foods during our eight-hour eating window, however as strange as this sounds the science suggests, you can eat normally yes this means anything, as long as you fast 14 to 16 hrs in between meals. This keeps the i-GF-1 factor at healthy levels, not to mention the excess weight that your body also shreds.

We consume, oats with natural yoghurt, purple carrot powder combined with pre & probiotics in our smoothies daily. We are also selective of what we eat every day, and much of our planning is based on what we consumed the day before. Carbohydrates are never consumed consecutively because of the enormous loading they create, elevating insulin levels. Incidentally, fats are absorbed much more readily in the presence of insulin. We aim to maintain a balanced lifestyle; easier said than done, especially when my fellow dog training colleges insist on bringing Donuts and French vanilla slices to Saturday training sessions. I do try to resist, but I have succumbed to the temptation, and I have decided that Saturday is my day off.

 

Dr Valter Longor discusses Fasting Cycles
For more scientific information on why fasting works, please visit Dr Longo’s research.

A university in Scotland discovered the health benefits of high impact short interval training. In short, it turns out that i-GF1 factor can only be stabilised in two ways. One way is fasting, and the second is through high impact interval exercise. I-GF 1 is a hormone that is in all animals and tends to be irregularly high in unhealthy individuals. A discovery was made in an Ecuadorian village whereby the entire village has a gene mutation and as a consequence, have a significantly low i-GF1 factor which has eliminated cancer and diabetes in the entire communities.

The villagers are very short in height. Generally, less than three and a half feet tall, and have a rare condition known as Laron-syndrome or Laron-type of dwarfism. They are also almost completely free of two age-related diseases, cancer and diabetes.

Fast, Intense and Short Exercise (20 Second Burst) helps Stabilise iGF-1.

Your Dog

Take your dog to an open field and play ball. The idea is that your dog gets to run as hard and as fast as it can for a total of 90 seconds with three 30 second rest period equally spaced in between. Repeat this exercise three times per week, and your dog would have done all the exercise it will need to reduce its i-GF – 1 and keep it healthy. Naturally, you can exercise longer if you wish; however, it is not essential. The secret here is that the dog runs as fast as it can. Aerobic fitness is a different aspect and requires additional exercise.

Your Exercise

The same applies to you; however, you can perform the same level of intense exercise delivery on an exercise bike. Peddle for 20 seconds as fast as you and then break for 30 seconds. Repeat this procedure two more times. All you need to do is repeat this regime three times per week equating to three minutes of high impact training per week. That is it, and it will regulate your I-GF-1 factor to healthy levels.

For further information on the Scientific research conducted please view;

Medical research/effects of high-intensity interval training on plasma levels of GH and iGF-1.

One of the best ways to monitor whether these protocols work is to take an initial full blood profile. This will determine a baseline and then establish what requires intervention. This will enable you to identify all the unstable levels you need to rectify accurately. Once you have the results, make sure you create a list of all the steps you need to take daily and place it somewhere, you will be able to see it every day. Do the same for your dog’s daily steps, which may include its training regime listing all the exercises you are working on and how you hope to achieve them. For those of you that are interested we offer training services should you require assistance.

Www.vonforellprecisiontraining.com

Follow the protocols set out on this page and then retest your blood profile six months later. We monitor our blood profile every six to twelve months where possible, and we recommend that you take responsibility to monitor yours as often as you can.

When was the last time you checked your blood profile and your dogs for that matter?

In 2012 Tonia and I read two books called, The Fantastic Voyage and Transcend, written by Ray Kurzwell and Dr Terry Grossman. These two books further clarify how important healthy eating is. One of the exciting aspects of these books was the affordable introduction of Human DNA Profiling (genome sequencing). While on a trip to New York, we both had our DNA profiles analysed, which proved very enlightening. It clearly showed our individual predisposed to possible health issues, and therefore, we were able to take remedies to minimise the impact of any adverse genetically predisposed outcomes where possible. 

With the advancement in modern science, we all have access to this technology and find it fascinating that it is readily available.

Telomere Length

A breakthrough made many years ago but rarely discussed.

It turns out not only can we get a DNA profile, we can also test our biological age by testing the length of our Telomeres.

What Are Telomeres?

Telomeres are an essential part of cells that affect how cells age. Telomeres are the caps at the end of each strand of DNA that protect chromosomes, like the plastic tips at the end of shoelaces. Without the coating, shoelaces become frayed until they can no longer do their job, just as without telomeres, DNA strands become damaged, and cells can’t perform their encoded paths.

Telomeres Protect The Vital Information In Our DNA

DNA makes up all of the cells in our bodies. It is the genetic material that makes us who we are. And every organ in our body (skin, liver, heart, etc.) is made up of cells. So, telomeres are vital to our health. Our cells replenish by copying themselves. This happens continuously throughout our lives. Telomeres get shorter each time a cell copies itself, but the important DNA stays intact. Eventually, Telomeres get too short to do their job, causing our cells to age and stop functioning correctly. Therefore, Telomeres act as the ageing clock in every cell.

Telomeres are shortened as we age, but Telomeres can also be shortened by stress, smoking, obesity, lack of exercise and a poor diet hence the correct lifestyle is critical to a long and healthy life.

Short Telomeres Are Connected To Premature Cellular Ageing

Telomere shortening is involved in all aspects of the ageing process on a cellular level. Telomere length represents our biological age as opposed to our chronological age, and many scientific studies have shown a strong connection between short telomeres and cellular ageing.

Dogs Telomeres

Studies have shown that telomere length in dog breeds correlates to lifespan, a result consistent with findings in humans. However, unlike humans, dogs lose telemetric DNA 10 times as fast making them relatively short lived. A 2012 study published in the journal cell reports tested 15 breeds of dog and found that breeds like Beagles, Golden retrievers, Labrador retrievers and Miniature poodles, have long telomeres compared to others, also live longer.

Dog owners view their pets as another member of the family, and they want to take steps to improve their health span too. Therefore by providing the best possible environment physically, emotionally and nutritionally, we can only hope to maintain lengthy telomeres in our pets so that we can enjoy them for longer than ever before. This provides enormous positive consequences enabling dogs to live longer than expected; therefore prolonging their working life, which is especially favourable for services dogs reducing costly recruitment. Nutrition plays an active role in Telomere length.

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