100% Australian Made and Australian Owned
Shipped To Your Door Australia Wide
Ph: 0418 348 804
100% Australian Made and Australian Owned
Shipped To Your Door Australia Wide
Ph: 0418 348 804
Please feel free and read about our history in the creation of the Performadog and iPurr Ultra Premium Pet Foods, describing how and why our life events have culminated into producing nutritionally dense and ethically made Pet Food that genuinely enhances your pets physical and emotional states.
Join our Performadog Facebook Page, You-Tube Channel and meet the vast growing Australian Pet Health Care movement.
A Quick Overview Of This Website
Directors and Founders
I have been professionally involved in breeding and training dogs since 1980. I have been fortunate to work with thousands of first-time dog owners, the most demanding Law Enforcement Canines and Championship competitors. I have always approached life creatively and innovatively with a mindset that says;
“There must be a better way; we haven’t discovered it yet”.
This attitude and way of being have not only shaped my personal life but also many other aspects associated with it. I have always felt that animal learning was way more profound than had been previously portrayed to me and that whomever I turned to for help had their version of the truth, yet not much of it seemed to be supported by science. Vast amounts of the information were based on mirroring and aimed at getting a result without much thought about the animal’s physical and emotional well-being.
My nature is to question why things work and why they don’t. Hence the writing of my first book on teaching a dog to track, called, ‘How To Achieve Precision Tracking With Your Dog’. This book has propelled me into my second and third books, ‘How To Achieve Precision Obedience With Your Dog’ and finally, a book or ‘instincts, learning and drive satisfaction’ or perhaps a better way of putting it, ‘Helping Dogs Thrive’.
After 43 years of canine involvement, I realised that a dog’s limitations weren’t solely based on its genetic potential. Their environment had an almost equal impact on whether they thrived. This included how they were housed, how they were emotionally cared for, and, most importantly, their nutritional intake.
Nutrition is the foundation for general well-being. It aids and promotes how we feel and function physically and emotionally. It determines whether we become ill or remain healthy and how long we remain that way. Longevity has been humanity’s never-ending quest, and it’s not until someone we love develops an illness that we begin to question our health and mortality.
Not many of us consider these essential aspects in our youth; we only consider them when confronted with unfortunate realities ultimately determined by age or neglect.
This never-ending questioning of why things work and why they don’t has plagued me for a lifetime, and I believe for a good reason.
It is uncanny that others across the other side of the world can think similarly and have chosen practically identical paths. Tonia, my wife, is one of those people. To my surprise, we think alike, have the same values, and remarkably enjoy the same mental and physical health beliefs. We do our utmost to encourage our family members to eat nutritionally dense food to promote good health and longevity. We aim to thoroughly enjoy what time we have left in our lives and spend it with like-minded people we love.
Our physical and emotional health is most important to us, so you can imagine that we feel the same way about the physical and emotional health of our friends and the animals we breed, train, and own.
In early 2018, fate delivered Australia’s leading nutritionist, Bill Wiadrowski. A scientist who genuinely loves and cares about all animals: with like-minded views and laser-focused vision, we have developed a synergistic relationship to serve our customers and their pets.
This synergistic relationship catalysed producing the most nutritious pet food possible.
Performadog was initially designed for a boutique market. Primarily for all the wonderful people and dogs we know. They range from people who own our puppies to the dog training community we meet daily. Since 2015, we have patiently tested and measured Performadog’s impact on overall Pet health outcomes. Continuous improvement and development steered by the latest breakthroughs in health sciences, further developed by ‘Bill’ have helped improve the Performadog Ultra Premium food brand with the addition of Cat Food called ‘iPurr Ultra Premium Cat Food’.
Over the past three years, we have patiently tested and measured our customers’ feedback to help modify our food and deliver the best premium foods. We believe we have done this.
We have a complete selection of Ultra Premium Foods for the Australian Pet Food Market. Our food is ethically made, sympathetic to pets’ nutritional requirements, and assists microbiome support and overall health and well-being.
Our unwavering belief is that ethically produced food, using pure and clean, raw locally sourced Australian ingredients backed by Science, makes ‘Performadog’ and ‘iPurr’ the ultimate pet food. This belief is the foundation of our brand and should give you confidence in the quality of our product.
Every ingredient in our pet food is meticulously selected and researched for its biological value, purity, and potency. This ensures that our pets receive the full benefit of all vital nutrients to a cellular level, giving you peace of mind about the quality of our product.
97.2% of our ingredients are sourced in Australia, and the remaining 2.8% are sourced from leading European suppliers.
We call this ‘Nutritional Integrity.’
Bill is an animal nutritionist with over 50 years of experience in pet and performance animal nutrition. His passion for nutrition has led to his understanding and development of the science of ‘Nutrient Ramping,’ from which he has developed many nutritional strategies to enhance the lives and well-being of dogs and cats.
Although food is the foundation of a long and healthy life, other lifestyle choices are equally essential. We would love for you to come into our world of health promotion, as we see it not only for ourselves but also for our pets.
As pet owners, we are entrusted with making crucial choices on behalf of our dogs. At Performadog and iPurr, we’ve developed a comprehensive plan that optimises your dog’s health. But we didn’t stop there. We’ve also provided information that can benefit you, the caregiver. This is a life-changing plan that both you and your pet can benefit from, together.
At the core of excellent health lies nutrition. It’s the cornerstone, the bedrock. But it’s not the only factor. There are other essential aspects of health that need to be implemented if you and your dog are going to thrive.
We believe in eating the very best foods possible, and that includes providing our pets with the same opportunities. That is why we have combined the most powerful ‘Purple Anthocyanins’ derived from pure ‘Purple Carrots’ with ‘Pre and Probiotics’.
Did you know that purple carrots were the original carrots and that the Dutch modified them to be orange carrots? At that time, the Dutch were primarily known as carrot farmers. They grew carrots in the traditional purple, yellow, and white hues. In the 17th century, a strain of carrot was developed that contained higher amounts of beta carotene, which became the first orange carrot.
So, what’s so special about purple carrots?
They are full of antioxidants called ‘Anthocyanins’, and they have made headlines because they are scientifically linked to a range of health benefits that deliver the maximum number of nutrients with minimum calories. Humans and animals can share several common foods that are nutritionally dense and pack a lot of health benefits into a serving. These nutrient-rich foods help people and their pets fight disease, boost energy and maintain good health. Initially, we sought to add purple carrot Anthocyanin to our pet food. However, it proved cost-prohibitive and detrimental to the integrity of the Anthocyanins.
Instead, we decided to combine pure human Purple Carrot Powder with pre- and Probiotics as an additive to further assist the microbiome and immune system of our beloved pets.
The Science Is In, And Purple Carrots Work And We Have Loaded Them With Pre And Pro-Biotics.
Should you wish to further enhance our premium foods with our 100% pure human-grade Purple Carrot Powder, packed with the highest potency of Anthocyanins and pre- and Probiotics to complement your pet’s eating regime?
This combination of immune stimulant and microbiome support consists of 100% Pure Purple Carrot Powder with added pre- and Probiotics, increasing the nutritional density profile and providing healthier outcomes for your beloved pets.
For further information, please visit the Purple Carrot Science Journal.
Our modern health environment is filled with diet regimes that are both difficult to adhere to and contradictory.
The list is endless, steering us into directions that are proving to be disastrous under scientific scrutiny. This is evident because only a few people agree on the correct diet. Despite all the antics and marketing claims, we can’t go past what the latest cutting-edge science shows.
How Did Eating Become So Complicated?
Most want to feel good, look good, and live a long and happy life. You would think by now that there would be a consensus on our eating habits, but we are faced with countless thoughts on nutrition and healthy eating.
Did You Know There Are Over 50,000 Books On The ‘Diet’ Topic?
Indeed, there is a simple way that we should be fuelling our bodies and our pets most suitable for its design. Our original food environment long ago could have been different from our current food environment. Agriculture only existed for a short time, and any of the fruits and vegetables would not have been similar as we would not have cultivated them to our liking.
The interesting thing to note is that the environment would have chosen our diet rather than the other way around. That would have meant we had to eat what was available, or we would not have survived. Our bodies would have adapted to the macro and micronutrients and how often food was available.
There must have been an alternative to what we have been conditioned to. There may be a natural frequency of eating that promotes health and longevity.
Where Do We Start?
The logic is that the more food we consume, the more nourishment we will receive, making us healthier and live longer.
So What Do We Know About Longevity?
So, other than exercise, the word super-food might come to mind. More omega 3 and 6, more fruits, or less alcohol may make us live longer.
Many things can contribute to longevity, but one thing that science has accepted is one that you can consistently use to increase longevity. Research shows that calorie reduction will almost always increase longevity in animals, whether a mouse, a monkey, a rat, a cat, or a dog.
On average, a 30% reduction in calorie production is a 30% increase in life span.
Let’s Begin From This Point
As a child, I was always told to have breakfast, lunch, and dinner. We needed three meals daily to gain all the necessary nutrition. Well, this notion was invented out of culture rather than biological need. Like anything we are told as factual, we cling to it, and why wouldn’t we? Is it the truth, or is it?
Conventional Wisdom
The common misconception is that stable blood glucose is necessary for survival, which would justify three meals a day biologically. But regularly consuming carbohydrates to maintain blood sugar levels is not only unnecessary but can be detrimental and a viciously addictive cycle. After you eat carbohydrates, bread, pasta, or biscuits, glucose enters the bloodstream, and insulin is instantly secreted to distribute the glucose properly. Glucose enters the cell via an insulin receptor to produce energy. This can only happen at a specific rate, so to avoid overloading the cell with glucose or having glucose sit in the bloodstream, 70 grams can be stored in the liver and 200 grams in the muscle. With your first meal being breakfast, you quickly store all the glucose you can. Any excess has to be stored in your body fat. In addition to storing it as energy, your body stores it in your body fat because your body fat cells have less complicated machinery than the other cells. Too much glucose can bind to proteins and muck up the machinery of the cells in a harmful inflammatory process called glycation.
It’s Like Pouring Maple Syrup Into Your Car Engine
If your energy levels start to wane, you can’t tap the energy reserves out of your stored body fat because the hormone that does that, ‘hormone-sensitive lipase,’ is sensitive to insulin. Insulin will not allow you to tap body fat for energy. If you have elevated serum and need energy, you will get hungry and need to increase your blood sugar short-term with a snack.
This is why following the prescribed three meals a day will result in you being stuck in a negative loop, wanting to eat every time your blood sugar level drops.
Three meals a day will feel essential.
If you stop eating glucose for about 10 to 12 hours, your glucose levels will deplete, and your body will start breaking down fat so that the liver can produce some ‘Ketone’ bodies. ‘Ketone’ bodies produce energies for your cells through similar pathways as glucose but are much more stable and efficient and don’t cause the above complications.
The Benefits Of Fasting
The concept of fasting and its health benefits have been around for a while, and Plato fasted for greater mental and physical efficiency.
An incredibly complex process, ‘ ageing,’ results from cumulative oxidative damage to your DNA. Professor of genetics Dr David Sinclair found that not eating stimulates proteins called the ‘certuens’. These are responsible for DNA repair and have been identified as a critical Factor in longevity. Dr Matt Mattson, a Professor of Neuroscience at Johns Hopkins University, showed how fasting promotes new neurons in the brain. In particular, fasting stimulates the production of neurotrophic growth factors, and this explains why fasting has been linked to the prevention of neurodegenerative diseases like Parkinson’s and Alzheimer’s.
This information excited Tonia and me, and after a tremendous investigation, we found that the research is about intermittent fasting. Not eating for 16 hours of the day gives your body time to deplete glycogen stores and start burning fat. You also reap the above benefits by allowing the body to dip into Ketosis. We recommend that you research fasting and watch a video by Dr. Mosley on a TV series called “Trust me, I am a doctor.”
Dr Mosley wrote a book called The 5:2 Diet, which is easy to follow and produces incredible results. Fasting also stabilises a vital hormone called i-GF1. There are only two ways to reduce your i-GF1 Factor.
Dogs Fasting
Dogs are mammals, so their bodily functions operate similarly to ours. All you need to remember is to allow 16 hours of daily fasting to help regulate your i-GF-1 Factor. I train my dog twice daily, and as a consequence, I split its daily food rations into two separate feeding and training events. As a result, I strategically train and reward my dog during an eight-hour window. This is my dog’s only opportunity to eat; the rest of the time falls within 16 hours of fasting.
This way, I align my dog’s feeding and working habits with our eight-hour eating habits.
Personal Fasting
Please research the type of fasting intervals that suit your lifestyle. We do our best to consume quality foods during our eight-hour eating window. However, as strange as this sounds, the science suggests that you can eat normally—yes, this means anything—as long as you fast 14 to 16 hours between meals. This keeps the i-GF-1 Factor at healthy levels, not to mention the excess weight your body also shreds.
We consume oats with natural yoghurt, purple carrot powder, and pre & probiotics in our smoothies daily. We are also selective about what we eat daily, and much of our planning is based on what we consume the day before. Carbohydrates are never consumed consecutively because of the enormous load they create, elevating insulin levels. Incidentally, fats are absorbed much more readily in the presence of insulin. We aim to maintain a balanced lifestyle, which is easier said than done, especially when my fellow dog training colleagues insist on bringing Donuts and French vanilla slices to Saturday training sessions. I try to resist, but I have succumbed to the temptation and decided that Saturday is my day off.
Dr Valter Longor discusses Fasting Cycles.
Please visit Dr Longo’s research for more scientific information on why fasting works.
A university in Scotland discovered the health benefits of high-impact short-interval training. In short, the i-GF1 factor can only be stabilised in two ways. One way is fasting, and the second is through high-impact interval exercise. I-GF 1 is a hormone that is in all animals and tends to be irregularly high in unhealthy individuals. A discovery was made in an Ecuadorian village whereby the entire village has a gene mutation and, as a consequence, has a significantly low i-GF1 factor, which has eliminated cancer and diabetes in the community as a whole.
The villagers are very short—generally less than three and a half feet tall—and have a rare condition known as Laron syndrome or Laron-type dwarfism. They are also almost entirely free of two age-related diseases: cancer and diabetes.
Fast, Intense and Short Exercise (20 Second Burst) helps Stabilise iGF-1.
Your Dog
Take your dog to an open field and play ball. The concept is simple: your dog runs as hard and as fast as it can for a total of 90 seconds with three 30-second rest periods equally spaced in between. Repeat this exercise three times per week, and your dog will have done all the exercise it needs to reduce its i-GF – 1 and stay healthy. You can exercise longer if you wish, but it’s not necessary. The key is the dog’s maximum effort. Aerobic fitness is a different aspect and requires additional exercise.
Your Exercise
The same applies to you. You can perform the same level of intense exercise on an exercise bike. Pedal for 20 seconds as fast as you can and then rest for 30 seconds. Repeat this procedure two more times. All you need to do is repeat this routine three times per week, which equates to just three minutes of high-impact training per week. That’s it, and it will regulate your I-GF-1 factor to healthy levels, potentially reducing your risk of certain diseases.
For further information on the Scientific research conducted, please view;
Medical research/effects of high-intensity interval training on plasma levels of GH and iGF-1.
One of the best ways to monitor whether these protocols work is to take an initial complete blood profile. This will determine a baseline and then establish what requires intervention. This will enable you to identify all the unstable levels you need to rectify accurately. Once you have the results, list all the steps you need to take daily and place them somewhere you can see them daily. Please do the same for your dog’s daily steps, which may include its training regime listing all the exercises you are working on and how you hope to achieve them. For those interested, we offer training services should you require assistance.
Www.vonforellprecisiontraining.com
It’s crucial to follow the protocols outlined on this page and then retest your blood profile six months later. We personally monitor our blood profile every six to twelve months, and we strongly advise you to take the responsibility to monitor yours as frequently as possible.
When was the last time you checked your blood profile and your dogs, for that matter?
In 2012, Tonia and I read two books, The Fantastic Voyage and Transcend, by Ray Kurzwell and Dr Terry Grossman. These two books further clarify how important healthy eating is. One of the exciting aspects of these books was the affordable introduction of Human DNA Profiling (genome sequencing). Our DNA profiles were analysed while on a trip to New York, which proved very enlightening. It clearly showed that our individual was predisposed to possible health issues; therefore, we could take remedies to minimise the impact of any adverse genetically predisposed outcomes where possible.
With the advancements in modern science, we all have access to this technology, and we find it fascinating that it is readily available.
Telomere Length
A breakthrough was made many years ago but rarely discussed.
We can also get a DNA profile to test our biological age by measuring the length of our Telomeres.
What Are Telomeres?
Telomeres are an essential part of cells that affect how cells age. Telomeres are the caps at the end of each DNA strand that protect chromosomes, like the plastic tips at the end of shoelaces. Without the coating, shoelaces become frayed until they can no longer do their job, just as without telomeres, DNA strands become damaged, and cells can’t perform their encoded paths.
Telomeres Protect The Vital Information In Our DNA
DNA makes up all of the cells in our bodies. It is the genetic material that makes us who we are. And every organ in our body (skin, liver, heart, etc.) comprises cells. So, telomeres are vital to our health. Our cells replenish by copying themselves. This happens continuously throughout our lives. Telomeres get shorter each time a cell copies itself, but the necessary DNA stays intact. Eventually, Telomeres get too short to do their job, causing our cells to age and stop functioning correctly. Therefore, Telomeres act as the ageing clock in every cell.
Telomeres are shortened as we age, but They can also be shortened by stress, smoking, obesity, lack of exercise, and a poor diet. Hence, the correct lifestyle is critical to a long and healthy life.
Short Telomeres Are Connected To Premature Cellular Ageing
Telomere shortening is involved in all aspects of the ageing process on a cellular level. Telomere length represents our biological age instead of our chronological age, and many scientific studies have shown a strong connection between short telomeres and cellular ageing.
Dogs Telomeres
Studies have shown that telomere length in dog breeds correlates to lifespan, which is consistent with human findings. However, unlike humans, dogs lose telemetric DNA 10 times as fast, making them relatively short-lived. A 2012 study published in the journal Cell Reports tested 15 dog breeds and found that breeds like Beagles, Golden retrievers, Labrador retrievers, and Miniature poodles have long telomeres compared to others and also live longer.
Dog owners view their pets as family members and want to take steps to improve their health span, too. Therefore, by providing the best possible environment physically, emotionally, and nutritionally, we can only hope to maintain lengthy telomeres in our pets so that we can enjoy them for longer than ever before. This has enormous positive consequences, enabling dogs to live longer than expected and prolonging their working life, which is especially favourable for service dogs, reducing costly recruitment. Nutrition plays an active role in Telomere length.