Freshly caught wild tuna, Australian lamb, fish oil, lamb fat, rice, groats, sweet lupins, alfalfa, carrots, spinach, parsley, kelp, garlic, yeast extract, vitamins A, C, D3, E, K, B1, B2, B6, B12, niacin, pantothenate, folacin, biotin and natural organic acids, plus added minerals, calcium, phosphorus, sodium copper, zinc, iron, manganese and iodine. Also contains natural flavours, Yucca schidigera extract and is preserved with natural vitamin E and rosemary oil.
Important Feeding Tips
Feeding guidelines are only recommendations, and your companion may require more food depending upon temperament, age and activity levels. Your pet’s overall condition should be your guide as to whether you should increase or decrease its food intake.
To reach ideal body condition, please review food intake to suit. Should your pet be overweight reduce the daily consumption to suit. To keep your overweight pet metabolism operating efficiently, we recommend dividing the total daily amount listed in a morning and evening feed.
When transitioning Performadog or iPurr into your companions’ diet, please do so gradually over ten days by adding 10% every day.
Feeding amounts may vary by breed, activity level, temperament and climate.
Pregnant or nursing dogs or cats may need food more than once per day.
Pets love the taste of our premium food in its dry form; however, many dogs and cats also enjoy the pleasant aroma from moistened dry food. We generally feed our pets with dry food soaked in warm water that has been mixed with our Purple Boost Mixture (Purple carrot and pre and probiotic blend).
Feeding and Training
As dog trainers, we use our Performadog Dry Kibble soaked in warm water mixed with our Purple Power Mixture as their rewards. Here is a plan that you might be interested in implementing.
1. Separate your dog’s daily food rations into two separate feeds. We use both feeding sessions as part of our training sessions. We are not asking for you to feed your dog less; we ask you to feed them strategically.
2. Place the food into a training skirt and use wet-dry food as part of morning training. Repeat the exercise in the evening with the remaining 50% of its rations.
3. Provide feeding opportunities during an eight-hour window to optimise the 16 hours fasting period. The reasons are detailed in Our Story.
4. Should you wish to learn how to train your dog with the latest scientifically-based learning systems, please feel free to contact us for your first lesson so that we can show you how to use our food during training and you will never need treats again.
Overweight or Under Weight?
Assuming that your companion’s health is in order, then we recommend that you feed a little less or more food than you currently do to maintain an ideal weight.
Additionally, we recommend increasing the amount of exercise your animal receives. Our Ultra-Premium Food is designed to provide the correct nutrients and help regulate your dog’s appetite and need for additional food. However, many working dogs exert a tremendous amount of energy daily, and as such, we recommend the Turkey and Lamb Grain-Free in this instance.
Is This Food Balanced Feeding For Everyday Use?
Yes, all of our foods meet the very best Australian standards and that of the AAFCO standards and are a complete balanced diet for everyday feeding, which means you don’t need to add extra supplements unless specifically recommended by your veterinarian.
Like all food products, our foods are sensitive to moisture and changes in temperature, therefore to ensure your food stays fresh, it should be stored within the bag it arrived in resealed at all times in a cool, dry place, away from heat, direct sunlight and humidity.
The bag your food arrives in is specially made with a unique six layers system to prevent oxygen penetration, therefore, minimising oxidation.
We recommend that once opened our foods are consumed within three months.
What Is Rotational Feeding?
Rotational feeding refers to a diet rotation that provides our companions with regular dietary changes. Rotational feeding can be as simple as changing a companion’s food every other bag or changing its meal to meal.
How often, how quickly and how drastically to switch a dog’s or cat’s food depends on its stomach’s sensitivity to change and types of proteins. There are many different reasons to adopt a rotational feeding program, ranging from adding interest to mealtimes or adding nutritional variety.
Flavour Fatigue Can Be The Issue.
Often, pets experience flavour fatigue from eating the same diet every day, just as we would. Rotational feeding keeps dogs and cats interested in the food and prevents flavour fatigue. Rotational feeding also offers the novelty of new foods and can help boost intake for picky eaters or animals with a reduced appetite.
Remember that providing food that is continuously available dramatically contributes to dogs and cats becoming fussy eaters or overweight. We recommend that food be available for only 10 to 15 minutes and then removing what is left to be fed at another time, usually seven hours apart.
Should you choose the rotate your pets food, we recommend that you switch between the Performadog Puppy, Ocean Fish and Turkey Grain-Free for your dog and between iPurr Ocean Fish Grain-Free and Kangaroo for your cat.
Our Nutritionally dense food is designed to be highly nutritious, provide the right texture so that it feels good in the mouth of our pets and smell fantastic. Even the kibble and particle size has been taken into account so that it digests appropriately in the dog and cats digestive tract.
Palatability is essentially how much a dog or cat prefers a texture, odour and flavour of a finished product. Through palatability testing, we can measure the performance of a diet. There are many ways to measure palatability, but one industry standard is the two-bowl test that usually takes place over two or more days. This test allows us to directly compare two different recipe options to see which diet the cats or dogs prefer. Each animal is presented with two choices.
Each bowl is weighed every day to see how much of each food the animal chose to eat. The consumption ratio, first approached, and first tasted is tested to confirm a favourite.
Watch our Nutritionist discuss and answer questions on Pet Nutrition on our YouTube Channel.
Let’s start with the concept of what a treat is.
What do we mean by a treat?
One sense of treat has to do with pleasures and special occasions. You might treat your mother to a pedicure or give your dog a tasty treat. In our case, we come to you as dog breeders, and trainers with over 38 years involvement and our mindset are that we desire a well-managed companion in the interest of public and domestic harmony.
This achievement of domestic harmony has very much to do with the training.
When it comes to training, science strongly argues the importance of reward-based systems and what better way to train your dog than with food as its reward. Not treats but its daily food rations. Food provides the possibility of many repetitions and did you know that it takes dogs between 80 to 130 repetitions for them to develop an association. In this case, it would take many weeks of rehearsals before your dog developed some idea of what you want from it. Food also helps with concentration because it keeps your dog calm and focused.
Did you know that balls trigger similar receptors in the brain that cocaine does?
This is why a dog struggles to do anything you ask if you have a ball in your hand and is why we use food instead, especially in the initial learning. We advocate using your dog’s favourite Performadog food for all training and treating.
Wouldn’t it be wiser to use your dog’s daily food rations as part of the daily behaviour modification/training/treating throughout the entire day?
We are not asking you to feed less food; what we are asking is that you use your dog’s daily food rations strategically by providing rewards every time it does something you like. Providing ‘treats’ that are higher in value is like asking your dog to comply to a task, and then because it is not motivated, you attempt to motivate it by using a higher reward. It would be like asking you to ‘work out in the gym’ after you have eaten and are quite full and thus not very motivated, and because of the lack of motivation we tempt or try to motivate you to work out by offering chocolate mousse to which you may probably squeeze in however reluctant.
A higher value reward may entice you to eat, but the reality is that you are relatively unmotivated because you are full. The body creates its defence mechanism to overeating and produces a hormone called Leptin; Leptin provides a signal to the brain that says you are full and therefore should not consume more calories.
Because chocolate mousse is a higher tempting reward, you may very well eat. This is the very reason why we don’t use or sell treats; we use our pets daily food rations to motivate them, train them and while doing so nourish them. We teach them how to decipher that specific actions that they perform throughout the day provide guaranteed opportunity to gain a reward, their daily food rations.
In this way, they are always motivated to solve the puzzle of how to gain reward.
Our Recommendation For Harmony In the Family Environment
We suggest that you place your dog’s daily food rations into a sealed container in a place that is easily accessed by you throughout the house. Every time your dog performs a behaviour you wished he would repeat like sitting quietly on his bed, you mark it with what is called a conditioned reinforcer like the word ‘YES’ and then proceed to reward him with a hand full of food. If you repeat this procedure every possible opportunity, you would be delighted with the results in just a few weeks, that being a very well-balanced dog that lives in domestic harmony. If you would like to undergo formal training opportunities on how to strategically instigate this type of training systems, please feel free to contact us.
Should you require additional information or would like to comment on any of the above, please email us at firstname.lastname@example.org or email@example.com.
Watch our Nutritionist discuss and answer questions on Pet Nutrition on our YouTube Channel.
Our promise is simple
To supply the very best dog and cat food, made with the highest standards to enhance health, longevity and the prevention of disease.
To order your ultra-premium pet food, please visit our Online Store.
We hope you enjoyed the information and feel free to contact us if you require further assistance – firstname.lastname@example.org.