If you’ve been with us for a while, you’ll know we don’t take shortcuts when it comes to what goes into your dog’s and cat’s bowl.

Every ingredient we use, every batch we produce, and every decision we make is guided by one standard. We won’t compromise on quality.

Over the past year, we’ve absorbed rising costs across raw ingredients, freight, and production for as long as we possibly could. Unfortunately, we’ve now reached a point where continuing to do so would mean compromising on the very thing that sets our food apart. And that’s something we simply won’t do.

From the 15^th May 2026, there will be an adjustment to our pricing.

This decision wasn’t made lightly. We know price matters. But we also know what’s at stake – your dog’s health, performance, and long-term wellbeing.

Rather than quietly reducing ingredient quality, changing formulations, or cutting corners behind the scenes, we’ve chosen to be upfront with you.

Nothing about our standards will change. The food you trust today will remain exactly that – carefully sourced, thoughtfully formulated, and built to perform.

We’re incredibly grateful for the trust you place in us every time you choose our food. That trust is not something we ever take for granted.

To give you time to prepare, all current pricing will remain in place until the 15^th of May. If you wish to stock up at the current price, you’re more than welcome to do so.

Thank you for standing with us and for continuing to choose quality over compromise.

Performadog Ultra-Premium Food – Energy For Life!