Proudly Australian Made and Australian Owned

0418 348 804

Proudly Australian Made and Australian Owned

Shipped To Your Door Australia Wide

The Range Of Nutrients Contained In The Performadog and iPurr

Not All Ingredients Are Created Equal, And No One Ingredient Contains The Perfect Nutrient Profile

And this is where the job of eliminating digestive upsets while maximising well-being starts to get a little confusing. Once we have identified the ingredients that are supportive of the microbiome, we have to choose from that group those that are going to contribute the required essential nutrients. This must be undertaken before combining those ingredients in the correct proportions to ensure the essential nutrient ratios contained in the ingredient mix are balanced to the needs of the dog.

Take Protein For Example

For the body to use protein, or for “protein synthesis” to occur (to use the technical term!), all ten essential amino acids must be present in the food in the correct ratios to one another. This doesn’t mean that you have to have them all present at the same level. For synthesis to occur, they must be at such levels as to allow the precise but different amount of each individual amino acid to be present in the food. There can be excesses of any or all of the amino acids, but there cannot be a shortage of even just one essential amino acid.

To Summarise

This aspect of nutrition, a shortage of just one essential amino causes protein synthesisation to cease, and to restart the process means the dog or cat has to eat more food (protein) just to get the short supplied or missing amino acid. Conversely, any amino acids that are excess to the process will be converted to fat, and during that conversion, process nitrogen will be released which has to be purged from the body via the kidneys and urine. It is the unbalanced protein excess in many of the high profile, high protein foods being marketed today that are in fact, causing or potentially causing long term kidney damage to our pets.

For more information regarding this aspect of nutrition, see the articles “Nutrient Ramping” and “What is crude protein?”, both of which are published in the blog section of this website.

“There can be excesses of any or all of the amino acids, but there cannot be a shortage of even just one essential amino acid…”

Should you require additional information or would like to comment on any of the above, please email us at or

Bill Wiadowski 

Watch Bill discuss and answer questions on Pet Nutrition on our YouTube Channel. 

Our Guarantee

​What you choose to feed your cherished pet is one of the most important decisions you can make. We are dedicated to upholding the highest standards of nutritional integrity and food safety, and it’s why we make every Performadog Premium Performance bag in Australia, using some of the best manufacturing systems in the world. To assure our quality, our factory, ingredients, processes and foods meet the strictest standards, and our ingredient suppliers are approved and audited.

Our Production and Quality Assurance Teams apply strict and rigorous standards.

At all stages of production and preparation, we utilise both Good Manufacturing Principals — a worldwide system for the control and management of manufacturing and quality testing of foods, and Hazard Analysis and Critical Control Point Analysis (HACCP) — an internationally recognised and systematic preventive approach to food safety. Our fresh regional ingredients truly meet the AAFCO definition for ‘fresh” and standards.

Our quality management systems extend well beyond our factory going forward to our distributor partners and back to our ingredient suppliers, who we know and trust. All meat ingredients are approved by the Australia Government and produced exclusively from animals classified ‘fit for human consumption.’

Our fresh meats are produced within our region in dedicated, approved human grade facilities.

Our Promise Is Simple

To supply the very best dog and cat food, made with the highest standards to enhance health, longevity and the prevention of disease.

To Order Your Ultra Premium Pet Food Please Visit Our Online Store.

Recent Posts

Get Our Newsletter

  • This field is for validation purposes and should be left unchanged.