Australia is well known for its attention to detail, superior ingredients, rigorous government oversight and quality control systems.
We stand by our product with tremendous confidence so that you can be as satisfied as we are.
Our ingredients are 97.2% Australian & 2.8% is sourced from leading European suppliers.
To produce and supply the very best Pet food, made with the highest standards to enhance health, longevity and prevention of disease for all dogs and cats..
Where science and nutrition combine to enhance every aspect of pet health care.
For many years, the primary objective of industry has been profiting, leaving behind essential issues such as quality, safety and harmlessness of products, thus neglecting the environment, man and many of the animals.
All this has resulted in the destruction of resources, the pollution of our world, water and air and the accumulation of enormous debt that will be inherited by our children. On the brink of the third millennium practical and ethical reasons oblige us to make a U-turn, transforming the destructive economy of the industrial era into a system that restores health to our planet and improves the quality of life.
We have been working for years by giving utmost importance, on the one hand, to functionality-oriented customer satisfaction and safety and, on the other hand, to respect nature and humanity.
We promote a view of maintaining a balanced system. This holistic approach transcends into all that we do to ensure that not only our staff are delighted but also our animals.
“Nutritionally dense wholesome ingredients, for the most demanding dogs, offering a high biological value for optimum health, microbiome support and sustained energy levels” is what we stand for and we will deliver it every time.
As an Australian company, our ambition is a formidable premium dog food to fulfil community expectations that excel beyond the requirements of any current International standard, raising levels of quality and services second to none.
Our manufacturers, farmers, fishermen and processors make some of the best products in the world, and by buying their goods, you’re not only supporting local jobs and our economy, but also getting great products and produce.
Australian products and produce have been manufactured or grown locally to meet our high Australian standards. They come with warranties, and should you need service, the supplier is just a phone call away.
That means you can have confidence in the quality and know that whatever you are buying hasn’t travelled around the world before it reaches your home.
There is a direct correlation between consumer purchasing behaviour and employment, local economic development and prosperity. When you buy Australian-made and grown products, you can be sure you are keeping your family members and friends employed.
It comes down to all of us as consumers – the people and businesses that buy things every day – to consciously purchase Australian-made and grown products.
Research published by the Industry Capability Network shows that for every $1 million of new or retained manufacturing business in Australia, the following effects flow through the economy:
It makes sense to buy things that have been made right here in Australia.
What you choose to feed your cherished pet is one of the most important decisions you can make. We are dedicated to upholding the highest standards of nutritional integrity and food safety, and it’s why we make every Performadog and iPurr Premium Performance bag in Australia, using some of the best manufacturing systems in the world. To assure our quality, our factory, ingredients, processes and foods meet the strictest standards, and our ingredient suppliers are approved and audited by the Australian Government Department of Agriculture.
At all stages of production and preparation, we utilise both Good Manufacturing Principals — a worldwide system for the control and management of manufacturing and quality testing of foods, and Hazard Analysis and Critical Control Point Analysis (HACCP) — an internationally recognised and systematic preventive approach to food safety. Our fresh regional ingredients truly meet the AAFCO definition for ‘fresh”.
Our quality management systems extend well beyond our factory going forward to our distributor partners and back to our ingredient suppliers, who we know and trust. All meat ingredients are approved by the Australia Government and produced exclusively from animals classified ‘fit for human consumption.’
Our fresh meats are produced within our region in dedicated, approved human grade facilities.
Australian agricultural products are regarded as being of the highest quality by fussy consumers in places like Japan, Korea, Singapore, the US and the EU. Australia is one of the few nations that has consistently exported agricultural products to all these nations for many years, and the high quality of Australian produce has helped to retain access to these markets.
Australian agricultural products have a very high level of safety for consumers, being free of disease and chemical and biological contaminants. This is regularly highlighted by the results of the National Agricultural Residue Survey and the National Antibiotic Monitoring Program. The fact that only Australia maintained access to both the Japanese and Korean beef markets during the entire period of the Mad Cow Disease incident is just one example of the high levels of bio-security associated with Australian agricultural products.
Australia has the most advanced national livestock identification system (NLIS) of any nation on earth – a fact that is readily acknowledged by competitor nations such as the US and Brazil. This provides Australia with an unmatched ability to ensure the integrity and safety of meat and other products. Similarly, advanced logistics and supply chains used in the grains, horticulture, sugar and wine industries safeguard the integrity of Australian products.
Australian agriculture operates with the lowest levels of taxpayer support of any agriculture sector in the world, according to annual surveys carried out by the OECD. This means Australian taxpayers do not pay any hidden or extra costs for Australian agricultural products, unlike consumers in most developed nations whose taxes subsidise farmer incomes.
According to the Australian Government Department of Climate Change and Energy Efficiency, Australian agriculture is the only sector of the economy to have reduced greenhouse emissions over the last two decades. Were it not for the 30% reduction in emissions from the agriculture sector over this period, Australia would have exceeded its Kyoto Protocol national emission target by a considerable margin, and taxpayers could have experienced a substantial cost if Australia decided to purchase international carbon credits to offset the additional emissions.
Australia has the fourth highest wages in the world, and some of the highest standards of workplace health and safety enforced by regulation. Even in cases where overseas labour is used, these workers enjoy the same award rates and health and welfare benefits for Australians. This is in stark contrast to the agriculture sectors of many overseas nations, which rely on low-paid immigrant labour or have much lower wage and safety standards than Australia.
These are, but some of the benefits of buying Australian made and owned.
Australian agricultural businesses operate under some of the strictest environmental controls in the world. Australia’s most recent ‘State of the Environment’ report noted the substantial improvements that have been made to land management in Australia, with the adoption of conservation tillage practices higher in Australia than in any other nation. A recent ABARES report has detailed the very high level of engagement of Australian farmers in biodiversity conservation, and Australian water management policies are acknowledged as world leading by international agencies such as the United Nations and the World Bank. Australian farmers utilise much lower rates of chemical and fertiliser use than farmers in virtually any developed or developing nation and are rapidly adopting precision agriculture technologies to make artificial input use even more efficient.
According to the Australian Bureau of Statistics, the Australian agriculture sector is a much bigger direct employer of people than the mining sector and has been and remains the primary source of employment in many Australian regions, bringing significant income and helping to maintain services and infrastructure in these regions. Purchasing Australian agricultural products directly results in the creation of Australian jobs.
Australian farm animal welfare standards are some of the highest in the world, with many practices and production systems banned in Australia that are still utilised in overseas locations that export products (such as pig-meats) to Australia. Australia is also the only nation in the world that has significant programs aimed at improving animal welfare standards in markets that are destinations for Australian livestock exports. Purchasing Australian livestock products is the best way to ensure high standards of animal welfare.
Australian agriculture overwhelmingly consists of family farming businesses, a contrast to many overseas locations where large-scale factory farming is carried out in intensive production systems that use very high levels of inputs and create significant waste and pollution problems. Purchasing Australian farm products directly supports Australian farming families.